It's Not Crazy. It's The Navy.
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It's Not Crazy. It's The Navy.
Republic of Singapore Navy
How do you get more Gen Z individuals to join the Navy? Especially
in a country where the common refrain to anyone who expresses an
interest in joining the Navy is, “Siao ah?” (“Are you crazy?” in Hokkien)?
But a career that requires one to put country before self requires exactly
that – some kind of crazy. Crazy grit, crazy tenacity, crazy for purpose –
ingredients that make up the woke, justice-seeking, cause-championing Gen Z.
To them, crazy is the way; and for us, crazy showed the way.
Awards
Creative Circle Awards 2021 | Bronze (Film)
Creative Circle Awards 2021 | Silver (Film & Branded content: Direction)
Creative Circle Awards 2021 | Silver (Film & Branded content: Cinematography)
Creative Circle Awards 2021 | Silver (Film & Branded content: Editing)
Creative Circle Awards 2021 | Bronze (Film & Branded content: Script)
Creative Circle Awards 2021 | Finalist (Film & Branded content: Use of Original Music)
Creative Circle Awards 2021 | Bronze (Physical Craft: Copywriting)
Creative Circle Awards 2021 | Bronze (Physical Craft: Copywriting)
Creative Circle Awards 2021 | Silver (Physical Craft: Copywriting)
Creative Circle Awards 2021 | Silver (Physical Craft: Copywriting)
Creative Circle Awards 2021 | Finalist (Physical Craft: Photography)