The next iteration of the Republic of Singapore Navy’s recruitment efforts under the ‘It’s Not Crazy. It’s The Navy.’ platform, we launched a series of vocation films targeted at Gen Z Singaporeans to highlight the variety of vocations available in the Navy.

We identified desirable and admirable occupations and traits in the civilian world and upped the ante by contrasting them against the different vocations in the Navy, proving how a career in the Navy could more than deliver on all of Gen Zs’ important career considerations – self-actualisation, achievement, fulfilment and more – while providing them a purpose no career in the civilian world could boast: defending Singapore’s safety and sovereignty.